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Create Your Own Reality - Rad TV Collaborates with Skybox AI for Immersive VR Environment Customization

Updated: Nov 22

Los Angeles, CA - November 11, 2024 - In a bold new step toward redefining VR entertainment, Rad TV and Blockade Labs introduce their collaboration through Skybox AI to bring the power of personalized, AI-generated VR environments to Rad TV. This collaboration allows Rad TV users to transform their VR viewing spaces with tailor-made skyboxes, creating immersive environments that match their mood, style, and soon even the content they’re watching. With Blockade Lab’s Skybox AI’s technology integrated into Rad TV, viewers can now dive into custom-built worlds, enhancing their experience in ways only limited by their imagination.



Skyboxes, the 360-degree immersive backgrounds in VR, form the essence of what VR viewing feels like. Traditionally, VR theaters have been limited to a handful of pre-designed settings that, while visually striking, lack flexibility and personalization. But with Skybox AI, Rad TV is breaking new ground, allowing users to turn their VR movie theater into anything they want—from futuristic cities to serene natural landscapes. Imagine watching a sci-fi thriller while seated in an alien landscape, or a serene documentary while surrounded by lush forests or gentle ocean waves. The ability to match the surrounding environment to the content brings an entirely new level of immersion, deepening the sense of presence and engagement.

‘We’re incredibly excited at the prospect of RAD customers enjoying the benefits of Skybox AI to add more immersion to their experiences.’ said Kyle Chivers, COO of Blockade Labs.  ‘In this particular use case we’re really entering the realms of science fiction and we look forward to working with the RAD team to push the boundaries of immersive entertainment further and further.

"Rad TV couldn’t be more excited to work with Skybox AI to personalize the VR experience for our users," said Tony Mugavero, CEO of Rad TV. "One of the greatest challenges in VR has always been the added difficulty in creating content, and Skybox AI just completely changed the game. We look forward to seeing what users come up with!"

This partnership is more than just about customization—it’s about empowering the viewer. With AI-generated skyboxes, Rad TV users will be able to create VR environments using Skybox AI that evolve with their preferences or even shift with the tone of the content. Using Skybox AI, viewers have the freedom to quickly and easily experiment with unique settings. And as they engage with different genres or themes, they can switch from a cozy living room to a neon-lit cityscape, or from a quiet beach to a bustling medieval castle. This kind of personalized viewing experience adds a level of emotional resonance and depth that makes VR more than just a screen—it becomes a gateway to another world.

Skybox AI also represents a transformative moment for VR content creation itself. With AI-generated 360-degree environments, creators can develop immersive worlds with unprecedented speed and ease, without needing complex design or rendering processes. This rapid content creation capability not only reduces the barrier to entry for aspiring VR creators but also accelerates the development of high-quality VR content. It even opens the door to expanding video content that was not originally shot in 180 or 360 degrees.  Skybox AI has enabled the creation of more than 15 million 3D immersive environments since its launch. As more creators embrace AI tools like Skybox AI, VR experiences and environments will grow increasingly diverse, allowing the medium to evolve and attract a wider audience. With such tools, VR and AR are further positioned to become mainstream forms of entertainment that are more accessible, adaptable, and scalable.

The collaboration between Rad TV and Blockade Labs is a powerful step forward in how AI can accelerate the creation and adoption of experiences in VR. Skybox AI’s tools make VR more visually spectacular and also deeply personal, letting viewers shape their experience to suit their tastes and amplify their experiences.


About Blockade Labs

Blockade Labs is an award-winning leading innovator in machine learning and AI, specializing in both 2D and 3D generative technology. The company empowers creators to bring their ideas to life through intuitive digital tools and workflow solutions. The company cofounders Marguerite deCourcelle and Adam B. Levine released their first generative AI tool Skybox AI back in February 2023. Skybox AI is a web-based 360° generative art service with additional API support that allows anyone to rapidly produce 8K high-resolution HDRI content through user-guided text and image input.  Their latest release, Blendbox, offers a completely customizable 2D generative AI solution that features advanced controls that make professional-grade image creation flexible, faster, and easier.


About Rad TV

Rad TV is the next generation of video streaming. By giving creators the tools to distribute innovative content to major streaming devices, Rad TV takes traditional video streaming to the next level for viewers and storytelling, leading support for new formats like generative AI video, VR and Volumetric video, and Web3 and on-chain content. Not only can viewers subscribe to Rad TV’s large library of content, but fans can also purchase content directly from creators with instant, transparent multi-party payments, and verifiable ownership. Rad TV also launched the world’s first subscription access token on blockchain, the Rad TV Stream Pass, that you can own and resell. With unparalleled entertainment and immersive experiences from top-tier creators and studios, the “Rad TV” app is accessible on multiple devices, including PlayStation PS4 and PS5 consoles, PS VR, PS VR2, Apple TV, iOS, Apple Vision Pro, Amazon Fire, Android, Google TV, Meta Quest, and more coming soon. Having collaborated with independent studios and creators along with industry giants like Sony, Disney, Paramount, and NBCUniversal, Rad is reshaping streaming for the modern age.

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